Wednesday, August 7, 2013

Body Glove Interview

When researching great brands and marketers for "The Surfer's Guide To Marketing" I wouldn't have considered finishing the book without hearing from Bob Meistrell of Body Glove fame.  I've spoken about Bob previously and I was excited to find video of an interview he conducted in which he relays the story of the Body Glove name and logo.  I chronicle that famous moment in the book but here it is for you visual marketing followers!

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