When researching great brands and marketers for "The Surfer's Guide To Marketing" I wouldn't have considered finishing the book without hearing from Bob Meistrell of Body Glove fame. I've spoken about Bob previously and I was excited to find video of an interview he conducted in which he relays the story of the Body Glove name and logo. I chronicle that famous moment in the book but here it is for you visual marketing followers!
http://money.cnn.com/video/smallbusiness/2013/08/06/sbiz-hwgs-body-glove.cnnmoney/?iid=SB_Video
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