It's never been a more exciting time to be in the world of entertainment marketing. Along with the creative forces that develop desirable content, the world of technology has landed front and center in the platforms with which consumers get their content.
I preach about passion brands. Those brands like Apple, NFL, ESPN, and others that evoke instant response. They drive enthusiasm for their users and elevate their status over their competition. And with the advances with technology, the debate about providing those hungry viewers with the best vehicle to consume the content they crave has become significant in the industry. Terms like TVE, OTT, VOD, and other acronyms that describe how you will "watch TV" in the future make for an exciting time.
I am proud to be discussing the marketing approach for the next wave of technology and how, in particular, millennials will consume content in the future. The CTAM Think panel held at the FOX studios lot this week will be a great dialog for the future. Both content providers and operators (the cable and telco folks who currently supply you with your networks) will discuss how we, as marketers, communicate the future of how consumers view their favorite show.
