Integrated Marketing Campaigns

In The Surfer's Guide To Marketing we devote a significant amount of time for discussion around building a multiplatformed marketing camapign.  Utilizing mixed media including on-air, on-site, digital, social, bloggers/influencers, "Starfish" or talent, PR, and more, brands can create a fully interactive engagement that builds awareness, drives branding buzz, and enables fans to experience the brand first-hand.

Having created award-winning multi-city tours with entertainment properties for ABC, FOX, POP (CBS), DIRECTV, and others, I love to present case studies of how bringing talent to local markets and integrating various platforms can drive huge results!  And if you are on a "Pufferfish" budget (trying to make your brand look much bigger than the budget allows) then maybe a grass roots experinetial tour is right for you?

For our new series Return of the Mac starring New Kids On the Block's Joey McIntyre, we brought the NKOTB singer to multiple local markets and rode the wave of "Blockhead" fandemonium to promote the series.   To follow that up, we brought the cast of Hollywood Darlings, including former 90's child stars Jodie Sweetin, Christine Lakin, and Beverly Mitchell as part of the "Go Hollywood" tour where fans could meet the cast, get Hollywood makeovers, and much more.

Enjoy the recap videos and consider an interactive tour next time you paddle out!