Friday, February 22, 2013

About The Author

Randy Rovegno has over two decades of successful 
marketing experience working on brands including ESPN, ABC, Upper Deck, and more.  As an avid surfer and former stand-up comedian, Rovegno speaks to various university classes about marketing strategy, real-world case studies, and navigating today’s marketing landscape utilizing his unique portfolio, experience, and humor to motivate tomorrow’s marketing minds. 

After stints in various CPG and consumer marketing groups and in a key role with a boutique agency that he quickly developed into a multi-million dollar business, he founded LONGBOARD Marketing in 2008 because nothing spells success like a start-up in the worst economy in twenty years. 

As a creative executive challenged with developing novel and successful campaigns for the most dynamic, savvy sports and entertainment clients in the world, Rovegno must constantly utilize the perennial “outside the box” thinking, creativity, and unorthodox tactics to drive the products or brands he works with.  It is based on the various challenges and successes from his award-winning career that motivated him to write this book and demonstrate some of the favorite tricks of the trade.

Its ironic that the author who makes at least 500 surfing references might just be the worst surfer in the ocean.  With a surfing resume that includes multiple trips to the ER, more time held under the waves than kelp, and a style that has earned him the nickname the “Yeti from the Jetty” it is a foregone conclusion that what he lacks in surfing ability, he makes up for in proven marketing success.

Wednesday, February 20, 2013

The Surfer's Guide To Marketing

The Surfer’s Guide To Marketing is an entertaining, motivational, and educational guide to developing marketing efforts in today’s fluid landscape.  Utilizing surfing and ocean references while interjecting real-world examples that provide traditional and unorthodox brand communication tactics in the competitive marketplace, The Surfer’s Guide To Marketing challenges marketing minds to push the envelop.  By creating an atmosphere for marketing and business professionals to think outside the box and paddle out into a lineup consisting of large brands, small start-ups, and everyone else vying for the wave of consumer attention,  The Surfer’s Guide To Marketing crushes boring, industry text book rhetoric like a barrel at North Shore and drops in humor and a unique perspective to encourage fresh thought and a new attitude.

Comprised of both traditional and new philosophies and featuring actual marketing anecdotes and successful case studies, The Surfer’s Guide To Marketing  serves up the perfect wave of marketing principles, untapped opportunities, and passion for marketing professionals, business owners, and surfers alike.  From the Puffer Fish to the Trojan (Sea) Horse, the book serves to bring the “can-do” to the “how-to” and backs it up with action-step exercises for the reader by demonstrating the proven tactics discussed.   The CASE STUDIES and SURF LESSONS serve to show the reader not only how different strategies can be applied and what their proven results might look like, but also provide some simple, step-by-step exercises to stimulate the inner marketer and surfer in all of us.   The book features ten chapters of strategies, proven case studies and samples of the actual marketing principles in action to cement the proven viability of everything from The Barnacle to The Remora!

Written with a unique perspective by Randy Rovegno, proven marketing expert on such brands as ABC, AT&T, NFL, NBC, FOX, Verizon, ESPN, and more, The Surfer’s Guide To Marketing takes on the world of marketing (and surfing) and shows that whether you want to build a brand or paddle out in the Pacific, marketing and surfing are as connected as a longboard and a leash.  The author's humorous style and expertise carries the reader through dynamic principles and actual examples while serving to fulfill the promise of one-third education, one-third motivation, and one-third entertainment! So wax your board, plan your campaign, and get ready... surf’s up!