What an amazing semester we've had in ECC's Business 14 - Marketing course. As the professor and lead marketer, its been my pleasure to lead a journey that has featured multiple professional athletes, actors, and marketing executives participating in the course and helping relate marketing principles to the class.
While we've had to work remotely via online Zoom classes and Canvas, the marketing students have learned about the principles of marketing, explored case studies from the world of sports and entertainment, including my actual samples from the NFL, ESPN, CBS, FOX, FX, NASCAR, and more. Our semester Marketing Plan is based on launching a new streaming television service and what better way to kick-off the assignment than have the star of the original drama series Coyote Hills present the assignment to the class?
Here's a quick highlight video of this semester's efforts!
