THE SURFER’S GUIDE TO MARKETING DELIVERS HUMOROUS INSIGHTS FROM 20-YEAR INDUSTRY PRO
Breezy and Instructive, Book Offers Case Studies, Tactics and Tales
From Across the Marketing Waterfront
REDONDO BEACH – July 13 – THE SURFER’S GUIDE TO MARKETING, the innovative new book by marketing pro Randy Rovegno, combines the rollicking worlds of marketing and surfing to do for brand promotion what “Freakonomics” did for economics.
THE SURFER’S GUIDE TO MARKETING offers case-study interviews with innovative business leaders at ZICO Coconut Water, Body Glove and 20th Century Fox, and charismatic pro athletes such as football great Drew Brees and surfing pioneer Laird Hamilton. This entertaining book provides practical tactics for everyone from students to senior staff and is designed for use by small-business owners and corporate executive alike—even if they have never stepped foot in the ocean.
“Randy uses surfing as a great teacher and provides interesting analogies to communicate his marketing philosophies,” writes Hamilton in the book’s introductory chapter.
Rovegno is an award-winning marketing executive who has worked with internationally known brands such as ABC, AT&T, ESPN, NBC, NFL and 20th Century Fox. THE SURFER’S GUIDE TO MARKETING connects surfing anecdotes with marketing insights as naturally as a leash to a longboard. Rovegno's humorous style and industry expertise carries the reader through dynamic principles and real-world examples in an approach that is at once educational, motivational and entertaining.
About THE SURFER’S GUIDE TO MARKETING
THE SURFER’S GUIDE TO MARKETING is an entertaining guide to marketing strategies in today’s fluid business landscape. Available in paperback or electronically from retailers including Amazon and CreateSpace.com, THE SURFER’S GUIDE TO MARKETING crushes boring textbook rhetoric like a barrel at North Shore, using easy-going humor and real-world perspective to encourage fresh thinking and positive attitudes. For more information, visit these sites:
Bob Gold & Associates