El Camino College's Fall 2020 Marketing Highlights

What an amazing semester we've had in ECC's Business 14 - Marketing course.  As the professor and lead marketer, its been my pleasure to lead a journey that has featured multiple professional athletes, actors, and marketing executives participating in the course and helping relate marketing principles to the class.

While we've had to work remotely via online Zoom classes and Canvas, the marketing students have learned about the principles of marketing, explored case studies from the world of sports and entertainment, including my actual samples from the NFL, ESPN, CBS, FOX, FX, NASCAR, and more.  Our semester Marketing Plan is based on launching a new streaming television service and what better way to kick-off the assignment than have the star of the original drama series Coyote Hills present the assignment to the class?

Here's a quick highlight video of this semester's efforts!

ONLINE MARKETING LESSON - Session 7: Digital & Social Marketing (PT 1)

Being able to reach current and future marketing leaders across the globe is an amazing opportunity and with advanced online technology, the pandemic lockdown hasn't limited students' ability to learn.  Having presented countless in-person lectures for universities including USC, UCLA, CSULB, ASU, San Jose State, and many more, I am confident my sports and entertainment marketing seminars based on real-world cases really drive home the art and science of today's brand marketing.   And as a recent graduate student having achieved my MBA online exclusively, I also understand that a combination of relevant content, high engagement, and easy accessibility can create dynamic opportunities to learn and grow.

Here's a segment from my recent online marketing session regarding Digital and Social Media Marketing.

Guest Lectures at Long Beach State

This week, I had the honor of speaking with multiple marketing classes at CSULB.  Taking over the week for Professor Tomlin, I set about to engage the students with real-life case studies and examples of successful marketing activations.  Deploying the same philosophy I utilize in other speaking engagements and in the The Surfer's Guide To Marketing book, I strongly believe that my objective should be to educate, motivate, and entertain the next generation of marketing minds.

Lecturing to the class with video and even some POP show-and-tell

Focusing on some of my favorite cases throughout my career and discussing award-winning marketing efforts with brands like FX, NFL, ESPN, ABC and others, I showcased the promotional spots, POP, and collateral materials to allow the students to better comprehend the strategy, activation, and ROI each of these campaign bring.

The last element of the class was to have the students break into smaller groups and create a strategy for ESPN's Monday Night Football campaign and follow it up with brief presentations of their concepts.  Following their presentations, we showed our version of the Legends of Monday sweepstakes with four Hall of Famers including Ronnie Lott, Marcus Allen, Lawrence Taylor and Tony Dorsett, and the fully engaged class was more than enthused to see our version of their assignment come to fruition.

Working with breakout groups on their ESPN case assignment

In all, the students of CSULB were engaging, eager, and more than up for the challenge of becoming the next wave of marketing greats.  And it was my privilege to hopefully enlighten the classes and motivate them to pursue the world of sports and entertainment marketing as a career opportunity.