ONLINE MARKETING LESSON - Session 7: Digital & Social Marketing (PT 1)

Being able to reach current and future marketing leaders across the globe is an amazing opportunity and with advanced online technology, the pandemic lockdown hasn't limited students' ability to learn.  Having presented countless in-person lectures for universities including USC, UCLA, CSULB, ASU, San Jose State, and many more, I am confident my sports and entertainment marketing seminars based on real-world cases really drive home the art and science of today's brand marketing.   And as a recent graduate student having achieved my MBA online exclusively, I also understand that a combination of relevant content, high engagement, and easy accessibility can create dynamic opportunities to learn and grow.

Here's a segment from my recent online marketing session regarding Digital and Social Media Marketing.

LONG BEACH STATE MARKETING STUDENTS AT LIONSGATE

With the recent semester project I championed with CSULB, students were challenged to create digital, social, and guerrilla marketing campaigns for an upcoming POP TV series.  Along with producing sound strategy and creative samples within strict budget and timeline parameters, the comedy pilot project enabled students to get hands-on experience with an actual entertainment property.  And when the aspiring marketing and business students provided professional, final presentations of their concepts to the POP TV executive team including the CMO, Head of Distribution Sales, and other executives at the LionsGate offices, the semester project turned into an experience to last a lifetime!

Randy Rovegno To Speak at LMU's Social Media Class

The Surfer's Guide To Marketing author Randy Rovegno will be speaking to students at Loyola Marymount University Tuesday September 24th at 3p.   Working with Professor Andrew Rohm and his Social Media class, Randy will bring his expertise in the world of brand communication and showcase the need for students to position themselves positively utilizing the same tactics and strategies as classical consumer packaged goods.

Having recently presented a similar social media branding lecture to high school athletes at the San Diego Hall of Champions, Rovegno will bring his humorous approach to marketing set against proven tactics that he has utilized with consumer brands like ESPN and Sprint.  With his proven strategy of combining interesting case studies along with the latest trends in the social space, Rovegno will treat the students of LMU to a fun session that works in the practicality and real-world functionality of today's environment.   With the goal of having LMU students walk away from the session armed with the direction and tools to create their own ideal social media positioning and digital footprint, The Surfer's Guide To Marketing writer will have the undergrads "Tweeting," "Liking,"and posting their support for the session... in a professional, positive light worthy of any classically trained marketing executive!

Author Randy Rovegno with student athletes at the San Diego 

Hall of Champions Social Media Seminar