Body Glove Interview

When researching great brands and marketers for "The Surfer's Guide To Marketing" I wouldn't have considered finishing the book without hearing from Bob Meistrell of Body Glove fame.  I've spoken about Bob previously and I was excited to find video of an interview he conducted in which he relays the story of the Body Glove name and logo.  I chronicle that famous moment in the book but here it is for you visual marketing followers!

http://money.cnn.com/video/smallbusiness/2013/08/06/sbiz-hwgs-body-glove.cnnmoney/?iid=SB_Video

Bob Meistrell, Body Glove Founder, Passes Away

Today we have lost one of surfing's true pioneers and gentlemen.  Bob Meistrell, who founded of Body Glove along with his twin brother, died doing what he loved; being out in the ocean on his boat.  The 84-year old pioneer was returning from Catalina and I'm sure it was exactly how he would have liked to say goodbye.  Having known Bob and his family as neighbors, he was always extremely friendly and outgoing and quick to share a story from his incredible life and career.

The Surfer's Guide To Marketing features one of the last interviews with the surf industry icon and his case study on the formation of Body Glove is one of my favorites.  We will miss Bob and the world of water sports owes a great deal to this innovative man.  

Check out The Surfer's Guide To Marketing for the complete interview and for more information on his passing, please see the link below:
http://www.presstelegram.com/breakingnews/ci_23474087/body-glove-co-founder-bob-meistrell-dies-boat